Booz Allen Hamilton
Digital magazine; Email newsletter template; Videos
About Booz Allen Hamilton
Booz Allen Hamilton (Booz Allen) is a management and information technology consulting firm, headquartered in McLean, Virginia, in the Greater Washington, D.C. area, with 80 other offices around the globe. The company’s core business is to provide consulting, analysis and engineering services to public and private sector organizations and nonprofits.
Challenge & Solution
As an organization of almost 30,000 employees, Booz Allen approached our team with the challenge of helping their team design and develop an internal digital publication to help keep employees informed and up to date with the company’s progress and happenings.
Collaborating closely with the Marketing and Communications team, we named and prototyped the digital publication “Momentum: Moving Forward.” Each digital issue was an interactive experience, available on tablet and phone for employees via Booz Allen’s MDM. The contents for each issue included an animated front page, current company highlights, featured stories, a Q&A, and recent company data points shown in an infographic style.
In addition, my team designed and developed the internal email newsletter template for “In Sight” as a supplement to the digital publication. Our team continued to support In Sight with artwork for the Internal team to distribute to employees.
Results
The first digital issue of Momentum focused on Booz Allen’s upcoming Centennial and Vision 2020, the new strategy for moving the firm ahead and meeting the dynamic changes taking place in the consulting management market. Both communication vehicles were helpful tools that involved the development of Booz Allen’s People Model, including the launch of functional communities, among other initiatives.
Click or tap on images below to activate slideshow.
Additional Projects
More recently, I was my agency’s project sponsor for several of Booz Allen’s internal video projects. These projects were spearheaded by Booz Allen’s Director of Brand and I provided oversight for the project management and video partner management in the creation of these videos.
Video short “Kids: The Future Is” presented at the Booz Allen 2018 Leadership Summit. © Booz Allen Hamilton
Highlight video profile of 2019 Black Engineer of the Year Award Winner, Tony Mitchell. © Booz Allen Hamilton
Services performed with Bates Creative
