Adobe

Global marketing campaign

About Adobe

Adobe is an American multinational creative software company that specializes in solutions and services for business, marketing, experiences, and a wide range of digital content types. Adobe’s game-changing innovations are centered around redefining the possibilities of digital experiences by connecting content and data to introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business.

Challenge & Solution

Adobe’s Head of Strategic and Vertical Accounts Marketing (ABM) and her team were tasked with developing a “lumpy” campaign aimed at C-level executives around the world. The goal of the campaign was to initiate early engagement with Adobe Digital, and to drive these company decision-makers to adopting the Adobe Target solution as part of their company’s digital transformation initiatives.

As the strategic project and logistics lead on this effort, I managed our team of creatives and copy writers in the development of the “Time to Connect” campaign concept. The campaign centered around an imported smartwatch as nod towards evolving digital lifestyles and a must-have technology and paralleled the importance Adobe Target.

Each executive recipient was sent a smartwatch which was enclosed within custom packaging and instruction manuals designed and produced by my team.

Results

The campaign’s reach included over 200 C-level suite recipients world-wide. The package contents opened the door to conversations regarding the benefits of Adobe partnerships and solutions and invited further interest from the global executives. These interactions led to several Adobe Digital optimization workshops, setting the groundwork for future Adobe Target conversions.

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