Atlas Brew Works

Lead brand and sub-brand identity designs; Style Guide; Website design; Marketing collateral

About Atlas Brew Works

Atlas Brew Works is a 100% solar-powered neighborhood production brewery that produces hand crafted artisanal beer in 20 barrel batches at their facility in Ivy City of Northeast Washington, DC.

In just a few years, Atlas has expanded in big ways, both in terms of output and styles brewed, and has opened a second location on Half Street right outside of Nationals Park.

Challenge & Solution

I met Justin Cox, CEO of Atlas, at the start-up stage of his brewery, when the location had just been secured—but no beer was being produced yet—as he was planning for the launch of Atlas Brew works in 2013. Fast-forward several years, and our trusted partnership has produced an award-winning steampunk aesthetic brand that stands out from the stars-and-stripes branding of local competitors. Creative for the brewery includes creation of the Atlas logo, individual craft beer identities, website, emails, merchandise, and many types of print and digital promotional collateral.

Results

The redesign of the website has seen a 47.5% increase in visitors and a 31% increase in page views (2015-2019).

Awards

American Advertising Federation DC – ADDY Award: Silver, Sales & Marketing, Sales Promotion, Packaging, Single Unit, Batch 500
American Advertising Federation DC – ADDY Award: Gold, Sales & Marketing, Sales Promotion, Packaging, Single Unit, Dance of Days
American Advertising Federation DC – ADDY Award: Gold,Packaging Campaign
American Advertising Federation DC – ADDY Award: Gold,Poster Campaign
W3 Awards – Gold Award, Food & Beverage
GDUSA – American Graphic Design Award: Packaging, Batch 500
GDUSA – American Graphic Design Award: Poster, 4th Anniversary Poster

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