Professionals In Human Resources Association
Event campaign; Website design; Marketing collateral
About PIHRA
Professionals In Human Resources Association (PIHRA), founded in 1944, serves seventeen professional human resources chapters, nine student chapters and three specialty groups. PIHRA has a is headquartered in Gardena, California, and has over 4,000 members.
PIHRA hosts the annual California HR Conference (CAHR), a hub of human resource content for professionals who either practice or are responsible for HR management in California.
Challenge & Solution
PIHRA needed to raise awareness of the CAHR (California HR Conference) in order to become more competitive with other regional HR events, and to increase attendance of the event and membership in PIHRA. I worked with the CAHR conference team to rebrand the event and produce the marketing collateral and onsite materials.
I developed the tagline “Exceptional HR, Distinctly CA” theme as the foundation for the campaign. The digital and print visuals emphasized the Californian component of the event, a strong differentiator due to the state’s progressive approach to HR policies.
Results
The event saw a 15% increase in from the previous year of 2,000 attendees.
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Services performed with Bates Creative
