AACC Lab Tests Online

Website strategy and redesign

About AACC Lab Tests Online

Lab Tests Online (LTO) is the health information web resource designed to help patients and caregivers understand the many lab tests that are a vital part of medical care. Laboratory and medical professionals, who are experts in the field, develop and review all content, including articles on lab tests, conditions/diseases, screening, patient resources, and lab test news. The site is produced by the American Association for Clinical Chemistry (AACC), a global scientific and medical professional organization dedicated to clinical laboratory science and its application to healthcare.

Challenge & Solution

The ongoing challenge facing the LTO website was the misconception that users were able to find their personal lab results on the site. In reality, the website is to be a tool for users to understand the meaning of their personal lab results.

I partnered with the AACC team to develop the strategic approach that would help create awareness the site provided information for users to learn how to interpret their own lab results. As I lead my team through a restructuring of the information architecture and redesign, we partnered with a Drupal developer to finalize and implement a revamped user interface. With an updated design and simplified user experience, the new website continues to provide valuable information for its visitors.

In January 2021, AACC’s Lab Tests Online was acquired by OneCare Media and was renamed Testing.com, and continues to showcase the overall redesign efforts.