Military Officers Association of America
Website redesign
About MOAA
The Military Officers Association of America (MOAA) is the nation’s largest and most influential association of military officers, with more than 350,000 members from every branch of service, including active duty, National Guard, Reserve, retired, former officers, and their families. Established in 1929, it is an independent, nonprofit, politically nonpartisan organization and represents the interests of military officers at every stage of their careers.
Challenge & Solution
MOAA’s website required a restructuring and redesign, due to an over-abundance of competing content and user paths. I worked with the Senior Director of Digital Programs and the team at MOAA on defining the organization’s digital goals and prioritizing content for the website, resulting in a restructuring the information architecture and updating the navigation options.
The new experience allows audiences to self-identify and be served relevant content from anywhere on the site. Our initiative included a full redesign and frontend development, which was implemented by MOAA’s EpiServer (renamed Optimizely) partner.
Results
The updated website launched in the fall of 2019 and has been receiving positive traction for its improved organization. Its increased speed and navigation to online content has resulted in an overall percentage increase in pages per session.
Awards
- Academy of Interactive & Visual Arts (AIVA), The Communicator Awards, Excellence Winner, Website Redesign
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Services performed with Bates Creative
