SageWater

Brand refresh, Website redesign, Marketing collateral

About SageWater

Founded in 1988, SageWater established their expertise in pipe replacement in the earliest years of the company, when defective polybutylene piping problems became a problem for millions of homeowners across North America. Since then, they have stayed at the forefront of innovative solutions for both age-related issues and defective products.

Challenge & Solution

Partnering with the Marketing Director at SageWater, we set out to give the dated website a refresh and to plan for marketing “SageWater Renew,” a new restoration solution for properties not yet ready for a full replacement of pipes.

I directed a photoshoot of piping materials to create unique content for the brand refresh. The website redesign included a new information architecture and navigation, and the creation of sub-brand products and services. A marketing brochure was designed to introduce prospects the range of services offered, repiping process details, and customer success stories.

https://sagewater.com/

Results

The website redesign had a 12% increase in new visitors within the first year of launch. The printed marketing brochure resulted in an increased volume of qualified sales leads and conversions.