WorldatWork
Brand identity design; Magazine redesign; Webpage templates design; Email template design
About WorldatWork
WorldatWork is the leading global nonprofit organization for professionals who are engaged in the critically important Human Resources practice of Total Rewards, with 30,000 members in 100 countries.
Challenge & Solution
The marketing and publication team indicated that WorldatWork’s member benefit publication Workspan was in need of a content restructure and a design update to align with the association members’ evolving needs. This included the creation of website page templates to publish the magazine content online, which was previously only available in PDF format. Email templates were also developed to promote the publication and organization.
Results
The printed magazine redesign received numerous accolades from members and multiple awards for its progressive visual approach.
The website edition of the magazine proved to be successful in allowing users to search content online, resulting an an overall increase in visitors and longer session durations.
Awards
- Association Media & Publishing (AMP) – Gold Excel Award: Magazine Redesign
- Association Media & Publishing (AMP) – Gold Excel Award: Cover Design, Manipulated Media
- Association Media & Publishing (AMP) – Silver Excel Award: Magazines, Design Excellence
- Society of Publication Designers (SPD): Merit Winner: Single Spread Design “No Assholes Allowed”
- Society of Publication Designers (SPD): Merit Winner: Single Spread Design “5 Steps to Modernized Performance Management”
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