YMCA DC
Annual Reports websites; Send a Kid to Camp campaign
About the YMCA
In the United States, the national YMCA, also called “The Y,” engage about 21 million men, women and children, to “strengthen communities through youth development, healthy living and social responsibility.” YMCA’s major programs include after-school programs, day care programs, and physical fitness.YMCAs in the USA have been one of the largest charitable nonprofits in the United States, in terms of donations received from the general public.
Annual Report Websites
Challenge & Solution
The YMCA DC branch consists of 18 locations in DC, Maryland, and Virginia. As a non-profit, the organization makes public an Annual Report to highlight goals, accomplishments, donors, and financials. I worked with the Director of Communications to transition the printed reports into interactive websites for 2013-2015, with the goal of crafting an engaging experience for visitors.
Results
The annual report websites expanded the access beyond the organization’s 15,000 weekly visitors. Website traffic and engagement increased year over year since taking the annual reports online.
Click or tap on images below to activate slideshow.
Send a Kid to Camp Campaign
Challenge & Solution
The 18 branches of the YMCA DC offer many different types of summer camps for kids. However, not all parents are able to fully afford to have their children attend. The “Send a Kid to Camp” is a fundraising campaign to support financially challenged families to be able to send their kids to Y-Camps, with healthy and engaging activities among caring and inspiring role models. Working with the Director of Communications, we developed a marketing campaign consisting of print, environmental, online, and social collateral.
Results
The campaign raised $87,200 to support the program.
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Awards
- American Advertising Federation DC – ADDY Award: Gold, Online Publication, YMCA DC 2013 Annual Report Website
- American Advertising Federation DC – ADDY Award: Silver, Microsites, YMCA DC 2014 Annual Report Website
- W3 Awards – Gold Award, General Website, Charitable Organization/Non-Profit, YMCA DC 2013 Annual Report Website
- W3 Awards – General Website, Corporate Communications, YMCA DC 2013 Annual Report Website
Services performed with Bates Creative
